The Coca-Cola Co. in Canada has partnered with not-for-profit organization Pollution Probe on its Great Lakes Plastic Cleanup initiative

Coca-Cola is sponsoring a new remote-controlled, mobile waste collector called a PixieDrone that will help Pollution Probe collect floating debris, plastic, flowing into the Great Lakes

The Coca-Cola x Pollution Probe project is part of the larger Great Lakes Plastic Cleanup, an effort involving over 150 sites across the region, which seeks to address the growing issue of plastic pollution in North America’s largest freshwater system. This initiative aligns with Coca-Cola’s broader environmental commitment, particularly through its ‘World Without Waste’ program, which focuses on reducing plastic waste through technology and recycling.  The new PixieDrone will join over 135 other plastic capture technologies already deployed by the initiative throughout the Great Lakes

Coca-Cola is supporting the piloting of technology which will help remove plastic and other debris found in the Great Lakes. The drone was tested on Lake Simcoe, along the waterfront in Barrie, Ontario and will later be used at other Great Lakes Plastic Cleanup locations across the Great Lakes region starting Spring of 2025

“We are proud to support Pollution Probe on this important initiative, Our company recognizes its responsibility to help address the plastic waste crisis. Projects like this, in addition to packaging innovations and recycling efforts, are one of the ways we are working to help keep our waterways and environment clean from plastic debris”said Avi Yufest, senior director of public affairs at The Coca-Cola Company in Canada